Setting up and managing email marketing campaigns
It pays to keep customers and prospects up to date about your business and your products. Sometimes just to remind them that you are still there. You might have a new product to tell them about or a different way of pricing. You might want to advertise a sale or inform them about a new team member.
ingeneros can help to communicate with them. You can use it to set up the messages you want to send, and to decide who they should go to.
When it comes to putting the message together it is sometimes useful to let a 'picture tell a thousand words'. With ingeneros you can insert any images of products, people, diagrams, whatever you think will help. You can just upload them from your desktop and position them along with the text making up the message. You can also store them online as well so that you can use them again. You can set up and save standard layouts as templates, which can help in terms of consistency and also make it easier and quicker to produce messages in the future.
Personalising messages is just a matter of including names and titles.
Sometimes it is more successful to send several related messages, each timed to have the best effect.